Currently, online selling is a part-time job chosen by many students due to its cost-effectiveness in terms of rent and commuting time, while also generating high revenue and profits. But how can one successfully implement this business model in today’s highly competitive environment? Let’s explore 11 effective online selling tips that attract customers in the article below!
1. What do you need to prepare before selling online?
Selling online requires preparation, and everyone planning to do business online wonders what they need. Before selling online, you need to ensure factors such as:
- Capital: Online selling doesn’t require a large capital, so you only need to prepare a little to start your business.
- Customer database: You need to accurately identify the customer segment (students, working people, office workers, mothers, etc.) to easily reach and efficiently do business.
- Shipping partner: Online selling requires a reliable shipping partner to deliver products to customers on time.
- Sales support tools: Equipping a professional sales support tool to optimize the order, customer, inventory, and shipping management process is an important consideration.
- Sales channel: Choosing the right sales channel will help you reach more customers, thereby increasing revenue and profits effectively.
2. 11 ways to attract customers for effective online selling, especially for students
Let’s explore 11 effective online selling tips, closing hundreds of orders every day with Haravan:
2.1. Implement competitive pricing policies
A high-quality product with an attractive price will easily convince customers to spend money to own the product. Therefore, you need to survey customer satisfaction with the product, their expectations, additional costs customers have to pay when buying the product, and what prices competitors are selling at. Then, choose the most appropriate price to ensure you still make a profit while attracting more customers.
2.2. Take beautiful and attractive product photos
For any product, when you choose to sell online, the product images will determine whether customers stop to view the product or not. Uploaded product images need to be attractive and impressive while ensuring authenticity.
2.3. Regularly organize promotional programs
Applying promotional programs is a tip for online selling that you should “pocket.” Due to the high demand for shopping on special occasions such as holidays and Tet, you should take advantage of these times to stimulate shopping demand. Therefore, organize promotional programs or interactive mini-games to attract customers, increase the conversion rate.
Some promotional programs you can apply include discounts on items, giving gifts to customers in the form of buy 1 get 1, free shipping, giving free gifts to loyal customers, discounted offers, etc.
2.4. Build and expand relationships with customers
In addition to focusing on profit and sales, you should focus more on the benefits of customers. Therefore, you need to:
- Allow customers to experience the quality of the product and the benefits of buying from you.
- Maintain or create blogs, news sites, where you regularly share knowledge, information about the product or related industries/fields.
- Maintain a friendly, open, and enthusiastic attitude toward customers, which will help them have a better impression of your store.
2.5. Conduct product advertising campaigns
One of the effective tips for the online selling process to be successful is to invest in product advertising. This is a way to help your online store increase the access rate to target customers, make them love and be ready to buy your products. Therefore, invest in an advertisement with suitable content, beautiful images, catching trends to attract customers more effectively.
2.6. Increase posting frequency
Posting products regularly is an effective online selling tip that store owners need to implement. This way will help your products be displayed more, customers will pay attention to your product as well as your store name. If there is an intention to buy, customers may remember you first.
2.7. Regularly post customer reviews
An attractive online selling method is to post reviews from previous buyers. Their reviews have a significant impact on the buying behavior of new buyers. Therefore, if you want to sell online attractively, don’t ignore this “tactic”!
2.8. Occupy the multi-channel market
In the current era of digital technology, having many online sales channels such as Facebook, Instagram, Pinterest, Youtube, e-commerce platforms (Shopee, Tiki, Lazada, etc.) will help your store easily reach the target customer group. However, based on financial resources, personnel, choose 1 or more channels to deploy. At the same time, always have to allocate the main and sub-channels to develop effectively.
2.9. Invest in brand and credibility for the store
Among countless online stores on the market, how do you attract customers to your shop? To solve this problem, from the beginning, build a brand, a leading product that you aim for so that customers, when they need the product, will immediately think of your store. Apply this online selling tip for more success!
2.10. Invest in a well-designed website
A sales website must provide a good experience such as fast access, smooth operation, clear layout, and a unique, user-friendly interface to create a good impression for customers. This helps student shops create a differentiated competitive advantage from competitors in the market.
You can turn to Haravan – where there are many professional programming teams to build a professional website, ensuring:
- User-friendly interface: Haravan has designed more than 200 website interface templates for various business industries.
- Optimized website: Haravan optimizes UX/UI to enhance the experience for customers, creating a positive impression when browsing the web. At the same time, the website is also optimized for SEO to improve web rankings on search engines.
- Integration of website operation features: Haravan provides SSL website security services, sets up unlimited bandwidth for high-speed access, provides free hosting, integrates effective business applications on the website, and links with free multi-channel advertising platforms.
Responsive design for mobile devices: Haravan builds Responsive features for websites to support the website experience on mobile applications.
Providing multi-channel reports: The website always integrates ready-to-use tools for reporting data on the business system such as the quantity of goods imported and exported, shipping orders, revenue, customer groups, building promotional programs, etc.
2.11. Shipping fee promotion
Many buyers say that shipping costs are the barrier that prevents them from buying online. Therefore, to attract customers to choose products from your store, you should standardize intra-city shipping or discount shipping costs, free shipping with a specific order limit. In addition, you can also collaborate with shipping companies to ship quickly, safely, and minimize costs to enhance the buyer’s experience.
Above are 11 effective online selling tips that attract customers, helping to reduce risks and quickly increase revenue. I hope this article has helped you understand more about the field of online selling, thereby providing more motivation to start your business. Wish you success!
Cre: kenhtuyensinh
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